93/100 MARKING COMMENTS

Research & Planning 19/20:It is hard to know exactly what else this candidate could add to this research and planning blog!  The planning and thought that has gone into their product is clear and has clearly been influenced by extensive research.  Excellent work throughout in both planning and research.  What is clear is there is a sense of organisation and application that is not often seen.  Excellent use of a variety of websites which demonstrate an excellent use of digital technology and ICT skills.  Time management has been excellent throughout and there are drafts and re-drafts of shooting schedules, all supported by an in depth production log.  Excellent!

Main Text 36/40:
An excellent music video, as an artefact it is polished, cohesive and looks like a completed media text.  There are some issues which hold the artefact back (lighting is a problem as is use of the camera/camera language at times) but they do not stop it from being placed firmly in L4.  There is evidence of excellence in technical skills and editing seen in the stop animation, the split screen and the rolling editing towards the end where the audience see the couple on their way to a believed meeting.  The lip synching is excellent demonstrating skill in the matching of audio and visual but they perhaps could have utilised this element further (perhaps have her singing at the piano?).  Excellent material on the whole, although as discussed there are shots which could be improved but credit to this group who not only re-shot scenes but also managed three different cuts of the final video, each time improving the completed piece.  Marks higher for Subramaniam, Anand due to the amount of extra work this candidate put in during the edit stage.

Ancillary Task 1 (CD Cover) 10/10:
Personally we think that the completed artefact would work better without the montage of ‘couple’ photographs on the inlay sleeve, however, as the group has done more than what was asked of them it is easy to overlook that sleeve.  That said the front and back cover are excellent demonstrating an excellent understanding of conventions, excellent skill in the chosen programme (Photoshop) and an excellent level of creativity.  The product looks like a ‘real text’ and there has clearly been a lot of hard work gone into this piece.  This artefact clearly demonstrates the candidates ability, skill and understanding of the subject and is awarded top level for being an outstanding piece of work.

Ancillary Text 2 (Magazine Advert) 10/10:
Excellent work, well conceived and well realised.  The finish is excellent and the understanding of both conventions and branding is excellent.  Clearly the group have researched their text as well as planned it.  A well taken photograph which gives the audience a sense of genre as well as appropriate logos and institutions selected to enhance the artefact.  Excellent technical skill and excellent manipulation of the images.

Evaluation 19/20:
Full marks awarded for a well thought out, well presented, interesting and comprehensive evaluation.  There is evidence of excellence in all required areas and this candidate has put a huge amount of effort into his work.  Credit for providing a variety of ways of answering the key questions and presenting information.  Excellent skill in the use of technology and excellent ability to communicate, a standout piece of work.