86/100 MARKING COMMENTS

Research & Planning 18/20:
An excellent blog with all that is required completed to a high standard and posted.  There is a variety of research and it has clearly influenced the planning.  The research is of a very high standard and has clearly given the candidate a good knowledge of the medium.  The planning is of a very high standard and what is nice to see is the on-going reflections and rejected work, demonstrating consistent thought going into the final product.  You get the feel that this candidate used their blog in a professional way, updating and altering it to keep a diary of what was happening.  Excellent work throughout in both the execution of turning planning into production as well as an in depth production log detailing organisation and time management.

Main Text 36/40:
A pleasant, entertaining response with some clever touches and an all round understanding of the medium and genre.  A technically able group able to produce this ‘fun’ music video demonstrating knowledge and understanding of both the conventions required in the medium as well as an understanding of audience and possible attractions of this genre of music.  Some very nice touches (the heartbreak motif for example) combine with a neat and complete mini narrative along with the coda at the end.  There are some issues which hold this back but these are not intrusive or obstructive.  Excellent work.

Ancillary Task 1 (CD Cover) 10/10:
An excellent response to the task, the candidates have worked well together to create this excellent artefact which demonstrates creativity, ability, technical skills and understanding.  The images chosen work very well both within this artefact and alongside the other texts submitted.  Fonts are well chosen and the colour/black and white motif running through is an appropriate and successful touch.  Conceptually interesting (and deceptively simple), excellent work.

Ancillary Text 2 (Magazine Advert) 10/10:
Again this works follows on nicely from the elements submitted.  Includes all the conventions one would expect and the central image works in much the same way as the image elsewhere in the package which demonstrates the candidates excellent understanding.  The ‘feel is continued in this final artefact and through the whole project there is a real sense that the candidate’s understand what is required to create a promo package, excellent work.

Evaluation 16/20:
An excellent response to the task which does all that is asked but lacks the flair and depth to take it further into L4.  The ICT skills used and selection of form to present the evaluation are hampered slightly by the use of PPT although the comparative/analysis grid involved in Q1 is excellent.  All questions are answered and answered well although with only flashes of excellence.  There is proficient understanding of the relationship between the three products and as mentioned before the level of understanding of conventions & genre is very good.  Audience feedback is used although I feel there could be more comments made on how audience feedback was utilised and the changes the group made as a result, although credit for collating a wide range of responses.