91/100 MARKING COMMENTS

Research & Planning 19/20:Excellent research and planning work, which also demonstrates the on-going skills this group used when creating their completed artefacts.  The work is well presented and on the whole there are proficient communication skills (some literacy issues).  The on-going production log demonstrates the work that was on-going and an excellent sense of time management and organisation.  There is drafting (both drawn and also experiments on Photoshop), which show again the on-going process that took place. Excellent planning and excellent research, as with the rest of this group I am unsure of what they could do to improve!

Main Text 36/40:
An excellent music video, as an artefact it is polished, cohesive and looks like a completed media text.  There are some issues which hold the artefact back (lighting is a problem as is use of the camera/camera language at times) but they do not stop it from being placed firmly in L4.  There is evidence of excellence in technical skills and editing seen in the stop animation, the split screen and the rolling editing towards the end where the audience see the couple on their way to a believed meeting.  The lip synching is excellent demonstrating skill in the matching of audio and visual but they perhaps could have utilised this element further (perhaps have her singing at the piano?).  Excellent material on the whole, although as discussed there are shots which could be improved but credit to this group who not only re-shot scenes but also managed three different cuts of the final video, each time improving the completed piece.  Marks higher for Subramaniam, Anand due to the amount of extra work this candidate put in during the edit stage.

Ancillary Task 1 (CD Cover) 10/10:
Personally we think that the completed artefact would work better without the montage of ‘couple’ photographs on the inlay sleeve, however, as the group has done more than what was asked of them it is easy to overlook that sleeve.  That said the front and back cover are excellent demonstrating an excellent understanding of conventions, excellent skill in the chosen programme (Photoshop) and an excellent level of creativity.  The product looks like a ‘real text’ and there has clearly been a lot of hard work gone into this piece.  This artefact clearly demonstrates the candidates ability, skill and understanding of the subject and is awarded top level for being an outstanding piece of work.

Ancillary Text 2 (Magazine Advert) 10/10:
Excellent work, well conceived and well realised.  The finish is excellent and the understanding of both conventions and branding is excellent.  Clearly the group have researched their text as well as planned it.  A well taken photograph which gives the audience a sense of genre as well as appropriate logos and institutions selected to enhance the artefact.  Excellent technical skill and excellent manipulation of the images.

Evaluation 19/20:
An excellent evaluation.  Varied and appropriate selection in methods of presentation, excellent demonstration of ICT and digital technology skills.  Excellent understanding of the forms and conventions of the given mediums, well analysed and discussed in reference to their own artefacts.  The evaluation of new media is in depth, extensive and varied, demonstrating this candidates understanding of new media and its role in creating media texts.  Excellent understanding of the combination of the three artefacts and the need to brand products, also touches upon the role each artefact would take place and the flow of consumption.  Excellent work on audience.