60/100 MARKING COMMENTS

Research & Planning 11/20:
Time management was an issue for this candidate (and their group) and this has had an effect on a lot of work submitted by them.  This candidate could be evasive, often being absent from lessons and the only way the work was completed was in a mad dash at the end.  Whilst this is by and large a completed blog (there are one or two items missing), having marked it recently a fair amount has been added in the last week!  This research and planning folder bodes the question “what has this student been doing”?  There is a proficient amount of work into the technical completion of the print artefacts but these lack research (on Adele/Duffy cover). Some really good, in depth analysis of music videos (candidates were asked to submit 5, there are 4 here) demonstrates that this candidate has the ability, it seems they lacked the inclination.   There is some work done but it isn’t of a consistent standard failing to understand the link between a well-planned final project and a well-executed and completed piece.  Too often excuses were found to not do work, very disappointing.

Main Text 30/40:
Time management was an issue for this candidate (and their group) and this has had an effect on a lot of work submitted by them.  This candidate could be evasive, often being absent from lessons and the only way the work was completed was in a mad dash at the end.  Whilst this is by and large a completed blog (there are one or two items missing), having marked it recently a fair amount has been added in the last week!  This research and planning folder bodes the question “what has this student been doing”?  There is a proficient amount of work into the technical completion of the print artefacts but these lack research (on Adele/Duffy cover). Some really good, in depth analysis of music videos (candidates were asked to submit 5, there are 4 here) demonstrates that this candidate has the ability, it seems they lacked the inclination.   There is some work done but it isn’t of a consistent standard failing to understand the link between a well-planned final project and a well-executed and completed piece.  Too often excuses were found to not do work, very disappointing.

Ancillary Task 1 (CD Cover) 8/10:
A proficient response which demonstrates skill, knowledge and understanding.  Some well taken photographs and good skill demonstrated in the edit means this is a very good response.  There is ability evident in creating this artefact but it lacks some of the finish expected of top grade submissions.  A pleasing aesthetic is achieved with continuity with the promo with typography and 'feel'.  Appropriately framed and finished on the PC.

Ancillary Text 2 (Magazine Advert) 4/10:
This artefact is a real disappointment for us.  Three students who are all able and skilled on Photoshop have produced something well below par.  There are some simple mistakes (the iTunes logo has not been cut around, there is a strange growth from the side of the main image) and these you would hope would have been spotted and remedied.  There is basic understanding evident in the composition (the placing of the copy at the top) the main image does not demonstrate proficient skill in the taking of the photo or the edit and there seems to be little creative spark behind it.  A basic response.

Evaluation 11/20:
This artefact is a real disappointment for us.  Three students who are all able and skilled on Photoshop have produced something well below par.  There are some simple mistakes (the iTunes logo has not been cut around, there is a strange growth from the side of the main image) and these you would hope would have been spotted and remedied.  There is basic understanding evident in the composition (the placing of the copy at the top) the main image does not demonstrate proficient skill in the taking of the photo or the edit and there seems to be little creative spark behind it.  A basic response.