85/100 MARKING COMMENTS

Research & Planning 19/20:
An excellent example of a planning and research blog with all that was asked for and more posted.  This candidate has clearly taken the lead in the group and strived to ensure all work is of a high standard.  Excellent research into ‘real’ texts and good to see research informing planning.  Production log proves that organisation has been a key element of this successful piece of coursework, this is enhanced by the photos taken to demonstrate the process.  Just misses out on top marks as I feel there could be a wider variety of digital technologies used, but excellent none the less!

Main Text 36/40:
A pleasant, entertaining response with some clever touches and an all round understanding of the medium and genre.  A technically able group able to produce this ‘fun’ music video demonstrating knowledge and understanding of both the conventions required in the medium as well as an understanding of audience and possible attractions of this genre of music.  Some very nice touches (the heartbreak motif for example) combine with a neat and complete mini narrative along with the coda at the end.  There are some issues which hold this back but these are not intrusive or obstructive.  Excellent work.

Ancillary Task 1 (CD Cover) 10/10:
An excellent response to the task, the candidates have worked well together to create this excellent artefact which demonstrates creativity, ability, technical skills and understanding.  The images chosen work very well both within this artefact and alongside the other texts submitted.  Fonts are well chosen and the colour/black and white motif running through is an appropriate and successful touch.  Conceptually interesting (and deceptively simple), excellent work.

Ancillary Text 2 (Magazine Advert) 10/10:
Again this works follows on nicely from the elements submitted.  Includes all the conventions one would expect and the central image works in much the same way as the image elsewhere in the package which demonstrates the candidates excellent understanding.  The ‘feel is continued in this final artefact and through the whole project there is a real sense that the candidate’s understand what is required to create a promo package, excellent work.

Evaluation 14/20:
A proficient response which demonstrates some excellent but not a sustained amount to take it into L4.  The candidate clearly (from their R & P work) has put a lot of thought and effort into their completed artefacts but I feel that when reflecting and evaluating their project they have done well, but not excellently. There is good understanding of conventions and it is a nicely presented presentation (I like the collages with their artefact amongst ‘real texts’) but doesn’t really get to the bottom of what the question is asking, with little mention of the challenging or enhancing of genre & conventions.  There clearly has been audience feedback and there is one comment on the effect the feedback had but again I feel that more could have been done to develop and analyse the feedback they received.  The evaluation is presented nicely and with some use of digital technology but again there could have been more (audio for audience feedback etc).  It is proficient with potential!